11 Types of Visual Content to Engage Your Prospects

Updated: Jul 6, 2021

Platforms host a massive community of consumers and enable interactions between businesses and these members. But in this new age of instant gratification and an influx of content all vying for an eyeball on these platforms, what can marketers do to brand their online profiles and command attention? An astute financial marketer must know what captivates their prospect’s interest and spark engagements on these sites. According to Venngage, 71% of marketers claim that they rely on visual content in their marketing strategy, and we rightfully think you should too! In this article, we explore:

Why visual content?

Firstly, visual content better captures the short attention span of your audience amidst the influx of information. 65% of people are visual learners, and the brain processes visuals 60,000 times faster than text. Naturally, humans gravitate towards imagery. Next, images and videos engage the audience with various elements and, when done well, also stimulate emotion within the audience and leave a stronger imprint. Brain Rules claims that people remember 65% of a piece of information three days later when it includes a picture, compared to 10% if it were just auditory.

FSMOne Fundsupermart's Advertising Banner and Branded Video
Visual Content on FSMOne Fundsupermart's Seedly Product Page

For financial marketers, providing visual content helps people materialise your business’ intangible offerings. When prospects can visualise and associate your brand with real, concrete rewards, it helps them picture themselves with your product/service.

Guidelines for creating visual content

While selecting the right visual content for your marketing strategy, keep in mind that you should consider:

1. Audience

Understand your target audience -- learn their communication styles, interests, and concerns. You wouldn’t use slangs in your assets to a 60-year-old prospect. 2. Narrative

What is the main message you’d like to communicate? What’s one piece of information, feeling or association you’d like your audience to walk away with? With the goal in mind, craft a story around it. 3. T